I recently added to the granddaughters’ Lilly Pulitzer wardrobe as well as my own.
It’s summer in the South and true Southern Belles have a pink, green, yellow, and blue print attire- Lilly Pulitzer. This line of women and girls’ attire has an interesting history and is especially popular with Southerners and those who frequent the South.
Lilly Pulitzer in her store with her shifts.
Lillian Pulitzer was an American socialite and fashion designer. She founded Lilly Pulitzer, Inc., which produces clothing and other such wares featuring bright, colorful, floral prints. Lilly married the grandson of Joseph Pulitzer—the publisher and founder of the Pulitzer Prize. They owned several Florida orange groves and, with produce from the groves, she opened a juice stand in Palm Beach. While working at the stand, Pulitzer found that squeezing juice made a mess of her clothes. Seeking to camouflage the juice stains, she designed a sleeveless shift dress made of bright, colorful printed cotton. She discovered that customers loved her dress, so she produced more to sell at her juice stand. Eventually, she was selling more dresses than juice, and decided to focus on designing and selling what had become known as her “Lillys”. In 1959, Pulitzer became president of her own company, Lilly Pulitzer, Inc.
Lilly continued to live in Palm Beach and was essentially the founder of American Resort Wear. The clothing is sold online, at high-end department stores as well as signature Lilly stores. When I visit the South Carolina Coast each May, I visit The Joggling Board, a Lilly Pulitzer store in Pawley’s Island. With each visit, I try to add to mine and my granddaughters’ Lilly wardrobes. These are clothes that do not go out of style; they can be worn each spring and summer and passed down. Have a colorful summer!
Granddaughters model their new Lilly dresses.